Taking part

Information about taking part in the survey

Households are selected at random from across England, Scotland and Wales to take part in the survey. This way we are able to get a truly unbiased picture of attitudes in Britain. 

If your household has been selected to take part, you will receive an invitation letter in the post and one of our interviewers will call at your address. In 2017, fieldwork will be taking place between July and October. 


Frequently asked questions

What is British Social Attitudes?

Since 1983 this highly respected study has been tracking the views and opinions of the public on the big issues facing the nation. It's the only survey of its kind.

Every year we ask over 3,000 people from across Britain what they think about topics like health, education and housing. We rely on your help to ensure we stay up-to-date with what the nation thinks about the important issues.

Your answers are combined with others and then used by the government, charities and researchers to understand what the British public really thinks about the issues of the day. The more people who take part in this study, the more accurate the results will be.

The results of the survey will go on to feature in the newspapers, on TV and radio, and will be discussed in Parliament. Find out more about what taking part in the survey will involve below.


Why take part?

British Social Attitudes is the longest running survey of public attitudes in Britain. Since 1983, we have spoken to more than 100,000 people to find out what they think about the big issues. The study is respected by the media, politicians and charities.

By taking part you will be helping us to uncover the real views of people in Britain today. What we find out is used to inform policy and make a difference to the lives of people across the nation.

The findings of the study will be featured in the newspapers, on television and radio, and will be discussed in Parliament. The survey is also used widely by national charities like Oxfam, the Royal British Legion, Save the Children and Stonewall.


What will I receive for taking part?

As a thank you, we include a Post Office voucher in the letters we send to households inviting them to take part. The voucher can be used to claim cash from any Post Office branch.

It’s easy to say no to our interviewers, but we hope you won’t. We’re not asking for money, just that you spare a little time to share your thoughts and opinions.

If you haven’t been asked to take part, thanks for your interest, but unfortunately we can only talk to those people who have been selected.


What’s involved?

If you have recently received a letter asking you to take part, one of our interviewers will visit in the next week or so, to arrange an interview. So that you know who they are, all of our interviewers carry photo ID with our logo on it. We understand that you may be busy, so we’ll organise the interview at a time and place that suits you.


What will you ask me about?

The interview itself is really relaxed – there’s no need to prepare and you can skip any questions you don’t want to answer. For many questions you will be asked to pick from a selection of common answers. Your interviewer will ask you about a range of topics including healthcare, education, welfare and transport. And don’t worry – you don’t have to answer any questions you don’t want to, your interviewer will just skip on to the next one.

There’s no need to prepare for the interview. You don’t need any special knowledge - we want to hear what you think about the major issues affecting Britain today. And it doesn't matter if you don’t have a strong opinion - we are interested in whatever you have to say. Most people agree to be interviewed and enjoy taking part.


Do I have to answer all the questions?

Taking part is voluntary and you do not have to answer any questions you don’t want to. Just let your interviewer know, and they will move on to the next question. Your interviewer will be happy to answer any questions you have about the study which aren’t covered here.


What will happen to my answers?

We will treat the information you give us in the strictest confidence under the Data Protection Act 1998. The results collected are used for research purposes only. You will never receive any junk mail as a result of speaking to us. We never pass on your details to other organisations for commercial purposes.


Who are your interviewers?

We have an experienced team of professional research interviewers across England, Scotland and Wales. All our interviewers carry photographic ID cards and have been checked by the Disclosure and Barring Service (formerly the Criminal Records Bureau). We welcome any feedback you have about your experience with our interviewers.


Why have I been selected to take part?

Your address has been picked from the Postcode Address File. This is a list of every address in Great Britain. It is held by the Post Office and available to the public.

In order to get a truly unbiased picture of people's attitudes we randomly select addresses from a publicly available list of postcodes. That way, everyone has an equal chance of taking part. 

Whoever you are, whatever you think, your opinion is important to us. Taking part is an opportunity to shape what's debated in Parliament and what's talked about in the newspapers. It doesn't matter if you have a strong opinion or not - we are interested in whatever you have to say.


Where can I get more information?

The more people who take part in this survey, the more accurate the results will be.

If you’ve any questions at all, you can get in touch with us by phone or by email.